Rize Education · Analytics Engineering Lead
Leading analytics engineering at an education company — building the data platform that underpins product, operations, and executive decision-making.
Wesley Dickens · Background
Experience
SeatGeek · Senior Product Analyst
Owned KPI development and experimentation infrastructure for core ticketing surfaces. Ran experimentation through Optimizely and Eppo, partnered closely with Product and Engineering on revenue and engagement work, and built the SQL/dbt/Looker layer those teams ran on.
Flowcode · Senior Data Analyst
Owned company-wide data strategy — ETL, models, and visualization through dbt and Looker. Primary owner of the HubSpot and Vitally integrations that gave Customer Success a unified view of product usage, retention, and growth signals.
Zeera · Product Analytics Lead
First analytics hire. Built the entire data function from scratch — dbt, Looker, Snowflake, dimensional modeling, data quality monitoring, metrics frameworks, documentation. Ended with a self-serve analytics culture that didn't exist when I walked in.
Meta · Data Analyst
Five and a half years on Newsfeed alongside Engineering and Publisher Support. Built detection systems and self-serve analytics infrastructure on Presto, Spark, Hive, and DataSwarm, processing multi-billion-row datasets to track algorithm impacts, surface anomalies, and support 500+ global publishers. Most of what I know about scale, instrumentation, and translating data into decisions came from this stretch.
Independent work
Education
Texas A&M University · B.A. Psychology · 2015